"How do I get the good ideas from Claude?"


I recently spent a session with an investor walking through everything Claude can do.

At the end, he asked: "Okay, now how do I get all the really good investment ideas from Claude?"

A fair question. Also the wrong one.

Around the same time, I was working with a hedge fund team on the same material. Same tools, same techniques. They went somewhere completely different with it.

They connected the dots on their own. They took what I taught them and ran their own view of what makes a good investment through Claude. Their criteria, their red flags, their sense of what separates a great business from a merely good one. Claude became the engine. Their judgment stayed the steering wheel.

Then they scaled it. Their old process looked like most funds': each quarter, the team pushes as many companies through the funnel as it has hours for. Now they run that same process across their entire universe.

That's a different kind of fund.

Brian Chesky put words to this

I saw a clip of Airbnb's Brian Chesky making this exact point. He called AI "the ultimate democracy." Every company in the world has access to the same tools. Claude Code, Codex, all of it.

Then he flipped it. His line: "AI is like an amplifier, it makes the good people better."

Both things are true at once. The tools are equal. The results are wildly unequal.

The investor and the hedge fund team had identical access. One was hoping Claude would supply the insight. The other brought the insight and used Claude to apply it at a scale no analyst team could match.

An amplifier takes whatever signal you feed it and makes it louder. Feed it a sharp, differentiated point of view, and you get that point of view applied across thousands of companies. Feed it a generic question, and you get a generic answer, delivered very confidently.

What this looks like in practice

If you're an investor (or any leader), the most valuable thing you bring to Claude is your own perspective, written down.

A few ways to start:

  1. Write out your investment criteria. What makes you say yes? What makes you walk away? Be as specific as you'd be with a new analyst on day one.
  2. Turn that into a repeatable process. Put the criteria in a Claude skill so every company gets screened the same way, every time.
  3. Then widen the funnel. Run it on the companies you never had time to look at. That's where the edge hides.

The investor's question, "where are the good ideas," assumes the ideas live inside the model. What I watched the hedge fund team figure out is that the good ideas were already theirs. Claude just let them apply those ideas everywhere.

Your expertise and insights are still the same, what's changed is the tools you have to help you win.

Alex

AZAI Advisory

As an AI Coach, Advisor, and Agent Builder, I help organizations and business leaders harness the power of artificial intelligence to boost productivity and streamline operations. I enable organizations to navigate the transformative landscape of AI, educating teams, identifying operational and strategic opportunities with AI and creating a framework for safe and transparent use of data in the organization.

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